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CASE 03 / VISION PORTAL / DESIGN SYSTEM

Building a shared design foundation for a growing cybersecurity platform.

Vision was expanding across modules, workflows and teams, but its interface still depended on one-off visual and interaction decisions.

 

I created a design system from the ground up to give the product a consistent identity, make complex interfaces easier to navigate and help design and engineering scale without reinventing the UI for every release.

Reusable library

Production-ready components

Reusable patterns for Vision’s core interfaces

Shared foundations

Color, type, spacing and states

One visual language across product modules

Source of truth

Documented usage and rationale

Shared decisions for design and engineering

COMPANY / ISH TECH

PRODUCT / VISION PORTAL

ROLE / UX/UI DESIGNER

PRODUCT FOUNDATION / VISION DESIGN SYSTEM

FROM ISOLATED INTERFACES TO A SHARED PRODUCT LANGUAGE

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GROWING PLATFORM

New modules, dense workflows and an active product roadmap

SYSTEM GAP

No shared rules for visual hierarchy, interaction or component behavior

ONE-OFF DECISIONS

The same interface problems were solved differently across screens

DELIVERY FRICTION

More rework, ambiguous handoff and inconsistent implementation

SCALABLE FOUNDATION

A shared system that could evolve without interrupting product delivery

FROM AD-HOC UI TO A SCALABLE SYSTEM

STRATEGIC DECISION / FOUNDATION BEFORE EXPANSION

Build the rules before multiplying the screens.

TRADE-OFF / A focused visual concept replaced a longer branding exploration. Consistency, legibility and scale took priority over decorative variation.

An audit of the existing interfaces revealed inconsistencies in color, typography, spacing, components and interaction patterns.

 

Vision’s users were technical professionals working with dense security information, so the system had to reduce cognitive load and make status, severity and priority immediately recognizable.

 

With no room for a visual reset or a long branding study, I grounded the system in functional retrofuturism: a restrained visual direction combining familiar technical references with strong hierarchy, contrast and semantic color.

I prioritized durable foundations and reusable behaviors first, allowing the product to gain a clearer identity while the roadmap continued.

CURRENT UI AUDIT  →  TECHNICAL USERS  →  SEMANTIC CLARITY  →  REUSE BEFORE VARIATION

SOLUTION / FOUR SYSTEM LAYERS

One system connecting visual foundations, product behavior and delivery.

I created Vision’s design system from scratch, connecting principles, tokens, components, data visualization and documentation in a single product language. Each layer was designed to support new modules without forcing design and engineering to reinterpret the rules for every release.

The visuals below are representative portfolio samples. Proprietary specifications, product data and internal documentation have been omitted.

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01

Visual Foundations

A representative sample of the color, typography and spacing principles used to create consistent hierarchy across dense product interfaces.

DESIGN DECISION / Establish shared rules before expanding the component library.

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02

Semantic Color & Data Visualization

Shows how severity, status and feedback were made predictable across representative security contexts.

DESIGN DECISION / Use color to communicate meaning consistently.

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03

Components & Interaction States

Demonstrates how a representative set of reusable components handles hierarchy, interaction and feedback across key states.

DESIGN DECISION / Standardize behavior as carefully as appearance.

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04

System in Context

Applies the same foundations and components to a representative cybersecurity workflow, showing how the system creates coherence at product level.

DESIGN DECISION / Validate the system through complete product compositions.

IMPACT / FOUR PRODUCT SHIFTS

The product could grow without reinventing its interface.

DESIGN PRINCIPLE

DESIGN THE RULE, NOT JUST THE SCREEN.

A design system becomes valuable when teams understand why a pattern exists, reuse it confidently and extend it without breaking the product’s logic.

01

ISOLATED VISUAL DECISIONS

A SHARED PRODUCT LANGUAGE

New modules could follow the same hierarchy, semantic logic and interaction principles.

02

REPEATED DESIGN WORK

→  REUSABLE FOUNDATIONS AND COMPONENTS

New screens and flows could start from existing patterns instead of being designed from scratch.

03

AMBIGUOUS HANDOFF

→  CLEARER IMPLEMENTATION RULES

Documented states, variants and rationale reduced interpretation and discrepancies between design and development.

04

GROWTH AT THE COST OF CONSISTENCY

→  A FOUNDATION BUILT TO SCALE

Vision could add features, modules and interface complexity without losing product coherence.

50+ PRODUCTION-READY COMPONENTS

Reusable interface patterns and states created for Vision’s core product experience.

ONE SHARED SOURCE OF TRUTH

Foundations, interactions and design rationale documented for design and engineering.

CONTACT / AVAILABLE WORLDWIDE

Let’s talk about what you’re building.

Available for remote product design roles and selected freelance projects. Based in Brazil, working worldwide.

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